Chelsea hoped for a shirt sponsor from American subscription service Paramount+. Inter Milan donned the service’s emblem on the entrance of its shirt in the course of the UEFA Champions League Closing. Nonetheless, as a result of issues of damaging the Premier League’s relationship with present broadcast companions, the league barred the sponsorship deal from occurring.
Chelsea hoped to finish a deal the place Paramount would pay a large payment to place its emblem on Chelsea’s package. There was no reported payment for the way a lot it paid to be on Inter Milan’s package on the finish of the 2022/23 marketing campaign. Nonetheless, talks between Paramount+ and Chelsea have been at a sophisticated stage for a deal, in accordance with the Each day Mail.
Regardless that Paramount+ doesn’t broadcast soccer in England, the league thought BT Sport and Sky Sports activities wouldn’t be overly thrilled with this deal. Nonetheless, Paramount+ isn’t a direct competitor to these. It’s, nonetheless, to NBC and Peacock for American audiences. NBC signed a large six-year contract with the Premier League price $2.6 billion. Peacock is a direct competitor to Paramount+. Along with broadcasting dwell sports activities, each have ample leisure choices. Maybe that impacted the cope with the Premier League and CBS.
The Premier League cited the Deed of License as its purpose to close down the deal. That covers a number of aspects of media and licensing rights with Premier League golf equipment. Nonetheless, the transfer to cease the settlement shocked Chelsea, which is now scrambling for a sponsor.
Chelsea wanted Paramount+ as a shirt sponsor
The membership’s cope with Three, a telephone and web service supplier, expired on the finish of the 2022/23 marketing campaign. Fairly than re-upping its deal, Three needed to maneuver away from Chelsea on account of the membership’s connection to Roman Abramovich. Regardless that the Russian billionaire offered the membership to American Todd Boehly, Three remains to be prepared to maneuver on.
Now that the Paramount+ shirt sponsor fell via, Chelsea requires a alternative. Among the contenders are acquainted faces in the case of kits. The main candidate now could be Stake, an internet betting firm. The principle challenge with that is that betting sponsorships are going to be banned starting with the 2026/27 season. Which means any cope with Stake might final simply three seasons.
Allianz, which is a principal sponsor of Bayern Munich, can be a candidate. Regardless, Stake seems to be the chief for the race to Chelsea’s most important package sponsor.
PHOTO: IMAGO / Sebastian Frej