March 10 – Polish isotonic drinks model Oshee has change into a companion of LaLiga that can see the corporate’s drinks bottlesbranded with the official LaLiga emblem and LaLiga Santander imagery, together with participant pictures.

Oshee has beforehand labored with Actual Madrid and Dortmund and is trying to additional develop its model utilizing LaLiga’s footprint.

“The OSHEE’s partnership with LaLiga Santander underlines the truth that the world of soccer is essential to us. As soon as the contract with PZPN (Polish Soccer Affiliation) was terminated final yr, we had been set on the concept our nextpartnership ought to resonate with sports activities followers. We expect that the cooperation with the league that reaches greater than 2.5 billion individuals globally is the suitable alternative and the subsequent step within the improvement of our model,” stated Tadeusz Czarniecki,CMO at OSHEE.

Oshee had been a sponsor of the PZPN for seven years.

The partnership with LaLiga shall be formally introduced on March 19 throughout an occasion organised collectively with LaLiga and Kanał Sportowy (the most important sports activities service on Polish YouTube), and on the day of the 252nd El Clásico between Barcelona and Actual Madrid.

“We’re delighted to begin this journey with OSHEE, a key companion that can permit LaLiga Santander to succeed in its followers and provide distinctive experiences in such a related area as Poland,” stated Oscar Mayo, LaLiga Government Director.

No worth or time period was given for the deal.

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