As Ligue 1 hunts a brand new media rights deal within the US, it has revealed a daring technique to entice potential broadcasters. Whereas groups aren’t any strangers to friendlies in america, the French high flight might take it a step additional. There’s respectable purpose to imagine Ligue 1 will convey a significant contest to america.
John Ourand of the Sports activities Enterprise Journal spoke to Ben Morel, the CEO of LFP Media. LFP Media is the corporate that controls all business actions for the French league. Morel says placing a significant sport in america is what American followers care about.
“I’ve had numerous historical past in my earlier jobs of doing numerous worldwide video games, and I do know that what’s necessary is the meaningfulness of them,” Morel stated. “They will’t simply be exhibition video games. They should be video games that matter. We need to do that as a long-term play, not simply as one-off, good little exhibitions.”
With the Ligue 1 rights take care of beIN SPORTS concluding on the finish of the 2023/24 season, the French league is attempting to find a profitable deal. Additionally, Ligue 1 is seeking to have extra of a world presence. Morel stated constructing on the social energy and basic reputation of its gamers might help it compete towards different leagues.
“Our social variety and multiculturalism defines French soccer and makes it very real and genuine, not a advertising stunt,” Morel stated. “We’d not be the most important league, however we need to be the best and essentially the most enshrined in right now’s youth tradition.”
Ligue 1 US sport shouldn’t be confirmed, however it’s a chance
Whereas Morel didn’t point out what sport would function on US soil, there are a number of context clues for what a significant sport could also be. For one, it’s extremely unlikely Ligue 1 would put a league sport in america. With every crew having a house and away sport towards the opposite 19 groups within the competitors, one crew would have a transparent benefit.
Additionally, given Morel’s feedback that Ligue 1 needs to make use of the superstars of the league, Ligue 1 would need to place its elite groups in a sport on US soil. Subsequently, golf equipment like PSG, Lyon, Marseille, and Monaco can be potential golf equipment to play as a result of they will use the celebrities for promotion.
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“They must be a part of our promotion actively and never simply in passing,” Morel stated. “We need to mainly showcase them in a really totally different means, giving new entry and getting all of the followers around the globe to know their tales.”
Consequently, a contest just like the Trophee des Champions, or the French Supercup, can be ideally suited. On high of that, the French Supercup has been performed exterior of France in 13 out of the final 14 editions. That included a cease at Crimson Bull Enviornment simply exterior of New York Metropolis in 2012. The one situation again then was the sport was between Montpellier and Lyon. A 21-year-old Alexandre Lacazette was among the many most notable gamers. By comparability, PSG and its forged of stars have performed in every Trophee des Champions since then.
Bringing a participant like Kylian Mbappe to america would develop extra American followers. That’s what Ligue 1 hopes for with its media rights deal: the chance to point out Kylian Mbappe in a brand new mild to American followers in a aggressive setting.
PHOTO: IMAGO / AOP.Press
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