December 1 – FIFA president Gianni Infantino has pressured the necessity for broadcasters to pay “a good value” for the business rights to ladies’s soccer. 

“The true message is to assist us to advertise ladies’s soccer particularly. It’s not simply in regards to the prize cash however in regards to the funding within the ladies’s recreation,” Infantino informed the final meeting of the European Broadcasting Union.

For this yr’s ladies’s World Cup in Australia and New Zealand, FIFA and EBU solely reached an settlement on broadcasting rights for the match round a month earlier than kick-off following a interval of powerful negotiations.

FIFA had been asking for extra money than networks had been prepared to supply in an try to lift extra income for the ladies’s recreation, which has gained in reputation in recent times.

Infantino instructed broadcasters present a minimum of one hour of girls’s soccer content material per week.

“Let’s do that all collectively as a result of we’ve got nice athletes and personalities (to point out),” he stated. “We’re right here to work with you in unity to search out options, to search out impactful methods of selling ladies’s soccer.”

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