October 6 – The Confederation of African Soccer (CAF) have partnered with IMG, appointing the sports activities advertising and marketing specialist the worldwide sponsorship company for the confederation till 2025.
The deal will cowl the 2 upcoming editions of the Africa Cup of Nations in 2023 and 2025 in addition to the CAF Champions League and Confederation Cup, and the CHAN. The ladies’s Afcon and Ladies’s Champions League are additionally included.
IMG will promote sponsorship packages in addition to to offer advertising and marketing intelligence, knowledge evaluation and consultancy companies.
CAF President Patrice Motsepe stated: “Considered one of CAF’s important targets is to make sure that CAF Competitions and African Soccer are amongst the most effective in World. IMG is a world company with huge expertise in acquiring sponsorship and partnership alternatives and can contribute to rising the revenues and the viewership of CAF’s Competitions on the African Continent and globally. We’re very proud of the settlement concluded between CAF and IMG.”
The phrases of the deal or any assure to be supplied by IMG weren’t disclosed. Previously, CAF’s sponsorship rights have been bought by Lagardère Sports activities, however the confederation shredded the contract price $1 billion over 12 years in 2019.
Adolfo Bara, Senior Vice-President & Managing Director of Soccer Occasions at IMG stated: “Following Morocco’s historic performances on the FIFA World Cup in Qatar final yr, which captured the center and creativeness of followers world wide, international curiosity in African soccer has by no means been increased. We stay up for constructing on that unimaginable momentum by leveraging IMG’s intensive international gross sales community and regional experience, to develop extra strategic sponsorship alternatives for the subsequent era of African soccer.”
CAF just lately introduced a take care of Tecno, however nonetheless has a number of sponsorship packages to promote. Offers with Continental Tyres and Visa just lately ended.
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