November 24 – Denmark has prolonged its long-term settlement with Hummel in a deal that can see the Danish sportswear producer proceed to provide Denmark kits till 2032.

The eight-year extension refelect the strenthening bond shared by the 2 manufacturers, having made the headlines within the 2022 World Cup for Denmark’s shirt which was designed as a protest in opposition to Qatar’s human rights document.

With the sportswear model celebrating its a hundredth anniversary this 12 months, Hummel and DBU have mentioned they’ll use the brand new collaboration settlement to equalise bonus schemes for the ladies’s and males’s nationwide groups.

The 2 companions have been intertwined since 1979, bar a 12-year interval from 2004 to 2016 the place the Danish Nationwide workforce was sponsored by Adidas.

The settlement will cowl all Danish nationwide soccer groups, DBU Soccer College, and referees.

“We’re notably happy that Hummel, with the brand new settlement, has agreed to supply an equal-sized match bonus for each the ladies’s and males’s nationwide groups. That is essential for our work with soccer for everybody and a robust sign that gender equality is central – additionally in Danish soccer,” says DBU CEO Erik Brøgger Rasmussen.

Denmark certified for the 2024 European Championships this week after accumulating a group-topping 22 factors in Group H.

Contact the author of this story, Harry Ewing, at moc.l1700841718labto1700841718ofdlr1700841718owedi1700841718sni@g1700841718niwe.1700841718yrrah1700841718