September 29 – UEFA have introduced German workwear model Engelbert Strauss has renewed its partnership with each the UEFA Europa League and UEFA Europa Convention League for the 2024-27 membership competitors cycle.

This marks the second consecutive membership cycle for the long-term partnership, with Strauss being partnered with the competitions since 2021.

For the following three seasons, the German firm will profit from promoting board publicity, stadium hospitality, unique on-site experiences in any respect matches every season in each competitions in addition to branded content material visibility throughout the competitions’ digital and social media platforms.

Man-Laurent Epstein, UEFA advertising director, mentioned: “UEFA is delighted to embark on this subsequent chapter with Engelbert Strauss. The renewal symbolises a shared dedication to onerous work, teamwork, ambition and excellence, so we couldn’t be extra excited to have Strauss be a part of us as we kick off a brand new period for the 2 competitions.”

The second spherical of the UEFA Europa League and UEFA Convention League kicks off on October 5.

Henning Strauss, Engelbert Strauss CEO and artistic director, mentioned: “We now have a superb partnership with UEFA, and we’re tremendous excited to announce we’re extending it. This transfer strengthens Strauss’ place in European soccer. The UEFA Europa League and UEFA Europa Convention League are magnets for actual soccer followers. They’re an ideal showcase for Strauss, serving to us current our model internationally by means of their unrivalled matchday environments.”

No worth was given for the deal. Englebert Strauss can also be a sponsor of Euro 2024.

Contact the author of this story, Harry Ewing, at moc.l1696105909labto1696105909ofdlr1696105909owedi1696105909sni@g1696105909niwe.1696105909yrrah1696105909