Cambridge United have been mocked by followers after they unveiled their new proposed crest, and it was at all times going to be controversial.
In Might 2023, the membership began the method of public session relating to the doable change or adaption of the membership crest, within the type of a supporter survey.
Majority Proprietor Paul Barry mentioned following conversations between the Board and Shadow Board, the League One membership has determined to discover the redesign of the membership crest over the course of this summer time, conscious of the necessity for session and consent.
The method has gone forward and that is what they’ve provide you with, and truthful to say a lot of the suggestions isn’t good…
We’re proud to disclose our proposed new Crest. #CamUTD
— Cambridge United FC (@CambridgeUtdFC) September 15, 2023
CLUB STATEMENT:
Cambridge United is proud to disclose its proposed new Membership Crest following months of session, workshops and time spent designing a brand new identification for the Soccer Membership…
Following the preliminary announcement in Might that the Membership can be starting the method of a public session to discover a brand new Crest, a survey was despatched out to over 27,000 followers which aimed to grasp the urge for food for change.
The outcomes of the survey indicated that there was an need to have a look at a doable change, and the Membership moved ahead with the challenge, working alongside design company, North, and in session with employees, the Shadow Board and Membership Board.
In the present day we’re happy to disclose our proposed design for supporters to absorb and digest, forward of an additional survey which will likely be issued subsequent week.
Message from Paul Barry…
At Cambridge United we goal to be a contemporary, progressive, sustainable and well-run soccer membership on the coronary heart of the group we serve. A Membership that creates moments and reminiscences that may final a lifetime.
We’re happy with our previous. Equally we’re formidable for the long run. The multi-million pound funding within the final two years to improve the coaching floor and purchase again the Abbey Stadium are indicators of our collective intent.
We firmly imagine that our greatest days can lie forward and we all know that you just, the followers, share that ambition.
We’re additionally very happy with our metropolis – its previous, current and future. It’s a place that draws hundreds of thousands of individuals yearly from each a part of the world and is a reputation that’s globally recognised.
To proceed progressing, we might want to proceed investing inside an ever extra financially aggressive surroundings. Meaning utilizing each asset we have now, and we imagine our identification is vital.
Our visible identification and what it says about us is vital not simply to our followers but additionally to probably hundreds of thousands of individuals visiting the town yearly.
No matter totally different views of our present Crest’s design, we recognise that there’s after all affection for it.
For a lot of it’s all they’ve identified and for all it represents one thing all of us love – our soccer membership. It has heritage by use however when it was designed in 1986, was completed so with none reference to our historical past.
We imagine we will do higher – most critically, have one thing that higher displays our identification and historical past as a Membership and metropolis. Our metropolis is the birthplace of the foundations of the sport and gave soccer to the world. We should always rejoice that once more.
From Homeowners and Board down, there’s a excessive degree of pleasure for what has been created and we’re grateful to the Shadow Board for his or her vital contribution over current months.
We firmly imagine this new crest design takes us ‘Again to the Future’. As with something new, it does take a while to contemplate and replicate on. We will likely be placing out a survey subsequent week to get your views. We hope you prefer it too.
How we acquired right here…
The Membership was confronted with two decisions – Revolution or Evolution. Revolution would imply attempting to re-invent and reposition ourselves by utterly altering the crest, retaining not one of the present options.
Evolution would see us look again at our earlier crests and historical past and reintroduce parts that give it that historic hyperlink in a contemporary approach. There have been many various Membership Crests since our start and finding out these supplied us with a lot inspiration.
The outcomes of the supporter survey confirmed that the consensus was to go together with evolution and having gone by the early design course of, it was agreed that this was one of the simplest ways ahead.
Dissecting the Design…
Magdalene Bridge
Paying homage to the identify of the town and Magdalene Bridge, with its turrets that run above the River Cam.
This ‘Masthead/Crown’ that stands above the remainder of the weather is a refinement from the present crest, which reveals a extra recognisable bridge as a part of the design.
CU lettering
Entrance-and-centre of the design lies the up to date and extra modernised model of the present CU.
The unique survey outcomes confirmed that this was one of the vital in style options from earlier/present crests that supporters wish to see in any potential new design.
The lettering fashion cleverly creates the angles of our subsequent component.
E-book and Ball
The E-book and Ball is an icon of Cambridge United’s historical past and has been reinvented for the long run within the new Crest.
A nod to the foundations of soccer that have been invented in Cambridge, now adopted by the F.A. Cambridge can also be famend for academia, probably the most well-known metropolis on the planet to review.
The normal panelled soccer pays tribute to the traditional 1974 ball design.
Full design
The complete design seemlessly combines all parts to create one Crest, which speaks to the historical past and custom of the Membership and Metropolis, while trying dynamic and trendy in its design.
Imagining a brand new future…
We imagine that we have now created a Crest which honours the Membership’s previous while seems forward to the long run. It’s intelligent however easy design re-imagines a number of conventional parts which have resonance with the Membership and its supporters.
The proposed new Crest is versatile however at all times recognisable. The border color might be modified from amber to white relying on the place it sits. The Cambridge United textual content might be included or eliminated.
The beneath set of photos incorporate the proposed Crest into real-life conditions, permitting followers to think about what a brand new future for the U’s might appear to be.
The Membership wish to place on report its honest because of North for his or her laborious work and collaboration over the previous few months.
A last survey to acquire the views of followers on the brand new crest design will likely be issued subsequent week.
As talked about, Cambridge United have been mocked by followers after they unveiled their new proposed crest…
@newton_seb: Completely not.
@vicramsey85: What is that this. That is my second staff. I keep in mind the Trevor Benjamin and Martin Butler days. So I really feel I can wade in. This badge is horrible. Thanks
@DCFC_Jim7: Fellas that’s horrific. Don’t do it
@Leahmarsh89: This ain’t gonna go down effectively on the survey then…
@Liam_Wizard: Preliminary suggestions reveals that followers are unanimously against this new, generic, pc generated design. Even the TikTok technology suppose it’s dangerous. And it’s dangerous. Hopefully the membership take the suggestions on board. Have one other go.
@charliebufc: It seems like a kind of FIFA create a membership crests. 
@TomWalker_04: Yeh no thanks vile
@HarveyKeates1: completely horrible, destroying our DNA. sack the board. Genuinely cba.
@Scotty_mc10: No thanks!!! Please depart it as it’s.
@ChrisVesseyCUFC: Completely terrible
@OwenFrear: Wait solely proposed? Thank god for that
@thedeano123: The one you have got now could be miles higher so don’t do it
@B_BrownieGK1: A few of the fan made ones are higher… That is god terrible….
@MorgannWFC: Fuck me that’s tragic
@DanAuton2590: Proud? Of that? Bin it instantly 
@barratt_mj: What have you ever completed 
@Rich_Pool: wtf is that.
@CraskieTheClown: WHAT ARE YOU DOING??? April fools was months in the past 
@StewartsGloves: No, your present badge has lots of character. This seems like a rejected MLS badge
columbus crew simply referred to as and requested if they’ll hold their badge in america pic.twitter.com/3uTDDDHDMa
—
(Mr Wickerman) (@Imwacca) September 15, 2023
— Jay (@JayTeddyy) September 15, 2023
I’ve seen higher proposals thus far just like the one beneath, sure nonetheless requires some work round letters however much better then the one proposed at this time. It’s a no for me. pic.twitter.com/kZQJ9i3FeH
— Cretan Solar
(@CretanSun8) September 15, 2023
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