The typical cable invoice within the US is greater than $1,600 yearly, which incorporates channels that they by no means watch, in response to a report by MNTN analysis.

Whereas audiences have entry to over 190 channels, most solely watch 15 of them. Cable TV payments have grown by 52% previously three years and that has led to the viewers preferring to modify to streaming providers, paying just for the content material they watch.  

Extra cable prospects chopping the twine resulting from value of common cable invoice

Following the pandemic, the cable TV market share is beneath 50% all throughout the globe, however regardless of the change during which viewers devour TV, 90 million subscribers nonetheless pay for cable TV in the US, the third largest market share after China and India.

It’s fascinating to notice how a lot worth cable TV really gives, with skyrocketing costs and even way more alarming for advertisers as most channels aren’t even being watched within the first place. The report cites claims that the typical variety of channels has dropped in cable TV since 2019. Nevertheless, the typical invoice has grown from $96 to $147 a month. This accounts for a rise of 52% that pushes the value per channel rise from $0.50 to $0.77.

Nevertheless, nearly 92% of channels stay unwatched by the typical American client as they solely view solely 15 channels out of the obtainable 200. Because of this they pay nearly $9.57 per channel, an quantity that equals or exceeds the price of main streaming providers together with Netflix, Paramount+, Hulu, and Max.

Thus, there’s a gradual shift in direction of streaming providers which means that viewers might truly get all of the main platforms for one-third of the quantity they pay for cable TV.

Because the cable TV trade is dropping floor to streaming platforms, nearly 62% of the purchasers really feel they’re losing cash on their month-to-month TV invoice with 45% saying they might cancel the TV providers had their cable not been connected to the web service supplier.